GROWTH STRATEGY

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Pick Your Customers Well

Many business leaders are so passionate about their product, so excited, so much a believer that they see so many opportunities, so many markets, so many possible customers...and fail.  Why?  Their passion overwhelmed the business reality - they failed to ask themselves - for which customers does my product or service create the most value? what are they likely to pay?  who will buy now?  how do I distribute my product or service to them?  at what cost?  The MountainsCall team has grown businesses, it has established and focused on target market segments.  It has learned that sometimes, it's more about what opportunities you aren't going to chase that determines success - not the ones you do.  Target marketing, product distribution, pricing strategies all matter.